Insights: Digital



Why TikTok’s unpredictability is its most attractive feature
Tilly Brogan
January 25, 2024
It’s 22:41 on a Tuesday evening. I’m lying in bed trying not to think about how if the West are now living in a “post-pandemic” state, yet the virus is only accelerating in the East, does that now make Covid-19 a third world disease, and whether or not if J-Lo and Ben Affleck getting back together means I should dig out my old Tamagotchi from under my bed in some sort of Noughties’ tribute. The only thing distracting me from these thoughts? TikTok.

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